Buying Cooperative products through NACOF enables further usage as a marketing platform for a greater reach and the impact of cooperative results in most economic prices to benefit the end consumer and best returns to the producers. A powerful brand identity is built to showcase the quality, the sustainability, the farmer empowerment upon which co-op goods are grown/raised/produced. NACOF creates strong market linkages through collaborations with retail chains, e-commerce companies, export agencies, and supporting cooperatives to secure higher prices and markets. Combine digital marketing with some types of traditional marketing and touch points are high on consumer’s lists. Standardized market studies and customer feedback are continuously used to elaborate product, packaging and advertising strategies. These insights are precious for product development.